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  Monday  August 6  2001    05: 09 PM

TestingTesting is almost ready. The bread is rising in the loaf pans. It will be out just before the show. The cake is ready for frosting (it's TestingTesting's third birthday celebration tonight). The sound board is set up and the furniture rearranged. Now all we need are the musicians! They should be here around 6:30, the streaming should start around 6:50, and the show starts at 7pm (pacific).

RageBoy has a new book out. He put chapter two up on the web. But more about that later. I haven't finished reading it yet but I did come across a section that described TestingTesting.

...It's possible to spend days and weeks online without ever seeing an ad -- if you don't count the email spam (delete, delete). Many sites have no sponsors, yet are drawing an audience. How do they make money? They don't. They are labors of love, created on nights and weekends by people deeply, often obsessively interested in their subject matter. Think about it this way. You know those horses and bison on the cave walls in places like Lascaux and Altamira? Can you imagine this conversation with one of the Neolithic artists who created them?

"Nice execution Gork, but who's bankrolling this site? I mean, have you lined up investors yet? Any backers? And what about sponsors? Do you have a business plan at all?"

"Duh. Gork not think of that. Gork guess he get busboy job down at Wooly Mammoth Burgers..."

Gotta go. Back to painting some more bison...er, getting ready for TT.