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  Thursday  June 12  2003    10: 36 AM

judaism

Is Judaism Becoming Irrelevant?

In the introduction to "Nothing Sacred: The Truth about Judaism," author Doug Rushkoff explains when the early '90s Internet revolution turned into the greed-driven, dot-com rush of the late '90s, he found himself in an intellectual bind. "How could I still promote the empowering side of interactive media without pumping up a Ponzi scheme that was destined for casualties?" he writes. His answer was to turn to Judaism, not only his cultural and spiritual roots, but also what he describes as the original religion of media literacy.

Rushkoff, a self-described lapsed Jew, spent two years getting literate in Judaism by traveling around the country attending synagogues, reading the Torah and talking with Jews across the cultural and political spectrum. The result is a book in which he places Judaism within a modern context for his generation. He also argues that the religion is on the brink of becoming irrelevant because its most core value of open-ended inquiry has been obscured by an obsession with self-preservation and idolatry.

Last week, the United Jewish Appeal center in New York pulled an interview with Rushkoff off the organization's Web site, arguing that his questions about Israel were too controversial. Recently, I sat down with Rushkoff in the East Village of Manhattan to discuss how the incident has proved his point about the religion's mainstream, the marketing of so-called "Jewish chic" to 20- and 30-somethings, and what Judaism at its core means to him today.
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Check out Doug Rushkoff's blog.