The future looks bright
Language can help to shape the way we think about the world. Richard Dawkins welcomes an attempt to raise consciousness about atheism by co-opting a word with cheerful associations

A triumph of consciousness-raising has been the homosexual hijacking of the word "gay". I used to mourn the loss of gay in (what I still think of as) its true sense. But on the bright side (wait for it) gay has inspired a new imitator, which is the climax of this article. Gay is succinct, uplifting, positive: an "up" word, where homosexual is a down word, and queer, faggot and pooftah are insults. Those of us who subscribe to no religion; those of us whose view of the universe is natural rather than supernatural; those of us who rejoice in the real and scorn the false comfort of the unreal, we need a word of our own, a word like "gay". You can say "I am an atheist" but at best it sounds stuffy (like "I am a homosexual") and at worst it inflames prejudice (like "I am a homosexual").

Paul Geisert and Mynga Futrell, of Sacramento, California, have set out to coin a new word, a new "gay". Like gay, it should be a noun hijacked from an adjective, with its original meaning changed but not too much. Like gay, it should be catchy: a potentially prolific meme. Like gay, it should be positive, warm, cheerful, bright.

Bright? Yes, bright. Bright is the word, the new noun. I am a bright. You are a bright. She is a bright. We are the brights. Isn't it about time you came out as a bright? Is he a bright? I can't imagine falling for a woman who was not a bright. The website http://www.celeb-atheists.com/ suggests numerous intellectuals and other famous people are brights. Brights constitute 60% of American scientists, and a stunning 93% of those scientists good enough to be elected to the elite National Academy of Sciences (equivalent to Fellows of the Royal Society) are brights. Look on the bright side: though at present they can't admit it and get elected, the US Congress must be full of closet brights. As with gays, the more brights come out, the easier it will be for yet more brights to do so. People reluctant to use the word atheist might be happy to come out as a bright.
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Welcome to the home page of a new Internet constituency--
The Brights

A Bright -- a person with a naturalistic worldview

A Bright's worldview is free of supernatural and mystical elements.

The ethics and actions of a Bright are based on a naturalistic worldview.
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