Lawsuit Reflects Fight Over Altered Food

Monsanto Corp.'s decision to sue Oakhurst Dairy this week highlights an emerging battle over the widespread use of genetically altered food.

So far, consumers seem to be moving to the side that favors "food that has not been modified by somebody going in and monkeying about with the genes," said Kevin Coupe, a retail analyst who produces the Web site morningnewsbeat.com.

"One of the biggest (food) categories right now is natural and organic foods," Coupe said. "There's a reason why it's growing."
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Monsanto, one of the country's largest biotechnology firms, announced this week that it is suing Oakhurst Dairy of Portland because the dairy markets the fact that its milk comes from farmers who pledge not to give artificial growth hormones to their cows.

Monsanto said the hormones, which it manufactures, don't produce milk any different from milk produced by cows that aren't fed the hormones. Oakhurst's marketing pitch, Monsanto claims, suggests otherwise and deceives consumers.
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What a crock of shit. Oh yeah — and Monsanto would never deceive the consumer. When did Monsanto start caring about the consumer?