100 Years of Design

1926 Waters-Genter Toaster

This was the first pop-up toaster, called the Toastmaster. It was introduced in 1926 by Waters-Genter Company, formed in 1921 to produce the invention patented by Charles Strite in 1919. The first Model 1A1 was designed by factory superintendent Murray Ireland. Since it automatically turned off the toaster when toast was done, and toasted both sided of the bread simultaneously, it revolutionized the time-consuming chores of watching the toast, and turning it when one side was done. The company was acquired later in the year by McGraw Electric Company, later to be known a McGraw-Edison, and later still as Toastmaster (see below).
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