Our Man in Korea is back.

Retail Rituals

In Korea, there's F-Mart and D-Mart, L-Mart and G-Mart, and the current top dog of the X-Mart retailers, E-Mart. They are all much of a muchness, and are a microcosmic case study, I suppose, of the Korean predilection (and skill, it must be said) in taking someone else's idea (in this case, a household goods retailer, K-mart (of course)), reshaping it for the Korean market, and barfing it out again, adding only the most cursory Groucho-glasses-and-nose disguise.

Yesterday we went to the nearby E-Mart to do some shopping, pick up some beer, and generally engage in the Retail Ritual. The Retail Ritual calms me, these days, if it's in one of these huge ultramodern, brightly lit stores. Odd, for an old hippiepunk like me, who has little good to say about our marketing-driven civilization.

That said, I loathe shopping for anything other than food, so I guess I can still fly my freak flag proudly. And although stores like Walmart and Costco are a scourge on the landscape back in North America, sucking the life out of smalltown centres, feeding low-wage, no-security, permanent part-time slavery, homogenizing the already desperately whitebread-and-mayonnaise landscape even further....that's not so much the case here. The box stores sit in the middle of already existing major shopping areas, beside subway stops, and have the opposite effect, if anything, revitalizing cruddy areas and triggering some urban renewal. These stores also tend to employ women under better conditions and for better wages than they might otherwise receive in this sexist nightmare of a nation. But more on that later.
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