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Howard Dean has joined the list of victims of U.S. corporate media consolidation. Dean shares this distinction with Dennis Kucinich and the people of the formerly sovereign state of Iraq, among many others. Dean was stripped of half his popular support in the space of two weeks in January while John Kerry – tied in the polls with Carol Moseley-Braun at seven percent just two months earlier – rose like a genie from a bottle to become the overnight presidential frontrunner. Both candidates were shocked and disoriented by the dizzying turns of fortune, and for good reason. Neither Dean nor Kerry had done anything on their own that could have so dramatically altered the race. Corporate America decided that Dean must be savaged, and its media sector made it happen.
This commentary, however, is not about the merits of Howard Dean. If a mildly progressive, Internet-driven, young white middle class-centered, movement-like campaign such as Dean’s – flush with money derived from unconventional sources, backed by significant sections of labor, reinforced by big name endorsements and surging with upward momentum – can be derailed in a matter of weeks at the whim of corporate media, then all of us are in deep trouble. The Dean beat-down should signal an intense reassessment of media’s role in the American power structure. The African American historical experience has much to offer in that regard, since the Civil Rights and Black Power Movements were born in a wrestling match with an essentially hostile corporate (white) media. However, there can be no meaningful discussion of the options available to progressive forces in the United States unless it is first recognized that the corporate media in the current era is the enemy, and must be treated that way.
It is no longer possible to view commercial news media as mere servants of the ruling rich – they are full members of the presiding corporate pantheon. General media consolidation has created an integrated mass communications system that is both objectively and self-consciously at one with the Citibanks and ExxonMobils of the world. Media companies act in effective unison on matters of importance to the larger corporate class. For all politically useful purposes, the monopolization of US media is now complete, in that the corporate owners and managers of the dominant organs are interchangeable and indistinguishable, sharing a common mission and worldview. (That’s the underlying reason why their “news” product is nearly identical.) Monopolies do not require a solitary actor – an ensemble acting in concert achieves the same results.
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