Farenheit 9/11 will one day be the subject of a thousands acedmic papers, especially if Kerry wins the White House. The movie's first trailer is already the most effective anti-Bush commercial ever made.
Of course, that trailer won't be shown on TV. It's a 2-minute piece designed for movie theaters, not television (though it'll bear watching whether theaters show the trailer). The real fireworks will hit, I'm sure, when this movie's ad campaign hits television.
Done right (and I do trust Moore to do it right), those 30-second movie commercials, run nationally, could be some of the most effective political advertising of the season (without being, legally, political advertising). Watch stations try to block the ad, in the face of a concerted GOP effort to supress its showing.
Republicans will rue the day they killed the "equal time" regulations.
|