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Nothing welds a person to the larger project of democracy more than trying to make a difference by exercising one's franchise at the ballot box; to have participation celebrated. Voting is powerful, it is affirming and it is a subversive activity in that it can collectively shift power and bring about dramatic change.
To that end, a brand new movement is afoot.
A profoundly straightforward and potentially effective pro-voting campaign called November 2 has just been launched by National Voice, a coalition of non-profit and community groups working to maximize public participation in the democratic process. The campaign, developed by the crack advertising firm of Wieden and Kennedy (famed for its work for Nike), is clever in its simplicity. It's all about branding November 2 on T-shirts, bill boards, computer screens, bumper stickers and connecting it to the logos of numerous organizations people trust. November 2 on the front of the T-shirt and NAACP, or Sierra Club, or League of Women Voters, or ACORN on the back. As Billy Bragg sang satirically: "The revolution is just a T-shirt away."
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