Googling for Gordon Coale doesn't give a big surprise — this blog is first. Even googling for Coale gets a top spot. The hard one is googling for Gordon. For a long time this blog was mired in the 40s. Either this site has become wildly popular of Google has change their ranking algorithms again. Gordon comes in at number 11 as of this writing. I'm sure this new fame will result in a vast fortune.