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Now, there is such a thing as real balance. Real balance is a genuine striving for truth: a willingness to both recognize and honestly explore the multiplicity of viewpoints as well as facts that are part of the naturally complex nature of truth. It is complicated and hard work. Of course, real, hard truth is elusive and rare; but the striving is what brings us closer to it.
However, a genuine balance does not countenance obvious falsehoods where it encounters them. It does not treat misinformation as a legitimate "counter" to reasonably established facts, as though a falsehood were just another opinion. It does not put lies on an even footing with facts.
Unfortunately, that is exactly what we have gotten, in increasing doses, as standard practice from the nation's press for the past decade. As I argued previously regarding the growth of "intelligent design" as a right-wing religious stratagem:
The key piece of illogic is one that has especially lodged itself in the media in recent years: The notion that a demonstrably true fact can be properly countered by a demonstrably false one -- and that the two, placed side by side, represent a kind of "balance" in the national discourse. This is the Foxcist model of Newspeak, in which "fair and balanced" comes to mean its exact opposite.
This kind of "balance" is a direct product of the right-wing myth of the "liberal media". Having worked in the media for many years, I can attest that it may often exhibit a bias, but it is not a liberal one; it is a self-interested one. And having dealt with many ideologues of all stripes in my various media capacities over the years, one of the distinguishing characteristics of movement conservatives that I observed is their knee-jerk and oft-shouted belief that any position contrary to or critical of their official party line is, by definition, "liberal."
What "balance" has become, in essence, is a fig leaf for broadcasting falsehoods on behalf of right-wing propaganda efforts. In the process, it has become a major means for transmitting extremist beliefs into the mainstream. The Schiavo matter is only the most prominent recent example of this.
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