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Although Bird was particularly well-known for his black and white portraits, these fabulous colour photographs from the 1930s, which combine portraiture, fashion and advertising, illustrate his mastery of a newly available colour process, Vivex. Vivex was a variant of the Carbro process, developed by Dr D A Spencer FRPS at the Colour Photographs (British & Foreign) Ltd factory in Willesden. Marketed between 1931-39, it enabled photographers, like Bird, to produce colour prints of high quality and rich intensity.
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