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  Sunday  January 1  2006    01: 32 AM

freedom

The Simulacran Republic
by Joe Bageant


Americans, rich or poor, now live in a culture entirely perceived through, simulacra-media images and illusions. We live inside a self-referential media hologram of a nation that has not existed for quite some time now, especially in America's heartland. Our national reality is held together by a pale, carbon imprint of the original. The well-off with their upscale consumer aesthetic, live inside gated Disneyesque communities with gleaming uninhabited front porches representing some bucolic notion of the Great American home and family. The working class, true to its sports culture aesthetic, is a spectator to politics ... politics which are so entirely imagistic as to be holograms of a process, not a process. Social realism is a television commercial for America, a simulacran republic of eagles, church spires, brave young soldiers and heroic firefighters and "freedom of choice" within the hologram. America's citizens have been reduced to Balkanized consumer units by the corporate state's culture producing machinery.

We no longer have a country -- just the hollow shell of one, a global corporation masquerading electronically and digitally as a nation called the United States. The corporation now animates us from within our very selves through management of the need hierarchy in goods and information. Sure there is flesh within the machine, but its animating force is a viral concept, a meme run amok. Free market capitalism. We got to move them refrigerators, got to sell them color teevees.

Meanwhile the culture generating industry spins our mythology like cotton candy. We all need it to survive, Hollywood myths, imperial myths, melting pot myths, the saluting dick male myths. They keep the machine running. And when the machine is running correctly, it smoothes its own way by terrifying uncooperative people into submission in prisons and torture rooms, where we do not have to look at the corpses on ice and the naked hooded bodies handcuffed to the bars. We are innocent as long as we keep our eyes taped shut. And only with our eyes shut can we keep seeing the hologram. And with duct tape over our mouths, we can recite its slogans with one hand over our heart with the other one resting on the trigger.

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