| We proudly called it "the bike that hauls," to advertise that you could pile it up with groceries or gear and still beat traffic. And yet, both "amazing load capacity" and "nimble handling"—while true—failed to get at the essence of how the "bike that hauls" changed our own lives, and how it could change yours.
And that's why we probably wouldn't have bought one ourselves; we didn't yet understand the difference between the bicycle as tool and the bicycle as enricher of days. It's the deep essence that words and pictures don't easily capture; like falling in love, you know it when you feel it. And in this case, you only feel it when you ride it—for a few hours or months or just one trip to the store—and realize you have the ability to freely travel anywhere, carrying anything or anyone, and it's not just practical, it's magical.
| |