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In April 1992 McDonald’s opened its first establishment in China, on Beijing’s Wang Fu Jing Street. It was the biggest McDonald’s in the world, and on opening day it attracted 10,000 customers.
Since then, 700 McDonald’s restaurants have opened in China.
For a long time, the Chinese used McDonald’s as a venue for birthday parties, for dating and for meeting friends. For them it was a more formal place than for Americans. Now McDonald’s is just like any other fast food restaurant on the streets of Beijing. It’s not special anymore.
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