Impossible

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Picture This: The Impossible Project That Kept Polaroid Film Alive

"Judging by the way Polaroid distances itself from the Impossible Project, you might never realize that the small Dutch film maker saved Polaroid and its beloved instant photographs from extinction.

"Polaroid, which suffered badly since the death of its inventive founder Edwin Land in 1991, could have completely lost the instant film -- a whole artistic medium, pop culture icon and technological marvel in one -- had the company not crossed paths with the Impossible Project's founder, Florian Kaps, a man described as a "crazy Austrian entrepreneur."

"Kaps sought to do what seemed impossible -- rally a group of disgruntled factory workers to re-invent a nearly destroyed technology and bring Polaroid's instant film business back from the grave. To this end, Kaps and his Impossible Project have been improbably successful.

"Yet, Polaroid doesn't seem to appreciate how impossibly lucky it has been."

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I await the results of this project with my SX70.