From Bush, Unprecedented Negativity
Scholars Say Campaign Is Making History With Often-Misleading Attacks
By Dana Milbank and Jim VandeHei
Washington Post Staff Writers
Monday, May 31, 2004; Page A01 It was a typical week in the life of the Bush reelection machine.
Last Monday in Little Rock, Vice President Cheney said Democratic presidential candidate John F. Kerry "has questioned whether the war on terror is really a war at all" and said the senator from Massachusetts "promised to repeal most of the Bush tax cuts within his first 100 days in office."
On Tuesday, President Bush's campaign began airing an ad saying Kerry would scrap wiretaps that are needed to hunt terrorists.
The same day, the Bush campaign charged in a memo sent to reporters and through surrogates that Kerry wants to raise the gasoline tax by 50 cents.
On Wednesday and Thursday, as Kerry campaigned in Seattle, he was greeted by another Bush ad alleging that Kerry now opposes education changes that he supported in 2001.
The charges were all tough, serious -- and wrong, or at least highly misleading. Kerry did not question the war on terrorism, has proposed repealing tax cuts only for those earning more than $200,000, supports wiretaps, has not endorsed a 50-cent gasoline tax increase in 10 years, and continues to support the education changes, albeit with modifications.
Scholars and political strategists say the ferocious Bush assault on Kerry this spring has been extraordinary, both for the volume of attacks and for the liberties the president and his campaign have taken with the facts. Though stretching the truth is hardly new in a political campaign, they say the volume of negative charges is unprecedented -- both in speeches and in advertising.
Three-quarters of the ads aired by Bush's campaign have been attacks on Kerry. Bush so far has aired 49,050 negative ads in the top 100 markets, or 75 percent of his advertising. Kerry has run 13,336 negative ads -- or 27 percent of his total. The figures were compiled by The Washington Post using data from the Campaign Media Analysis Group of the top 100 U.S. markets. Both campaigns said the figures are accurate.
The assault on Kerry is multi-tiered: It involves television ads, news releases, Web sites and e-mail, and statements by Bush spokesmen and surrogates -- all coordinated to drive home the message that Kerry has equivocated and "flip-flopped" on Iraq, support for the military, taxes, education and other matters.
